Become a Partner

Partner with Luminato Festival to invest in extraordinary artistic experiences that bring people together, animate Toronto and connect audiences with some of Canada’s and the world’s most exciting artists. 


Corporate partnerships help make ambitious, accessible and unforgettable arts experiences possible: on stages, in public spaces and across communities throughout the city. In return, Luminato Festival works with partners to create meaningful opportunities that reflect their values and priorities, from brand visibility and audience engagement to employee experiences, hospitality and community impact. 


Throughout our Festival each June, as well as year-round programming, we build customized partnerships that bring together artistic excellence, public connection and shared impact, creating value for our partners while helping bold ideas and exceptional art reach wider audiences. 

Partner with Luminato Festival to invest in extraordinary artistic experiences that bring people together, animate Toronto and connect audiences with some of Canada’s and the world’s most exciting artists. 


Corporate partnerships help make ambitious, accessible and extraordinary arts experiences possible: on stages, in public spaces and across communities throughout the city. In return, Luminato Festival works with partners to create meaningful opportunities that reflect their values and priorities, from brand visibility and audience engagement to employee experiences, hospitality and community impact. 


Throughout our Festival each June, as well as year-round programming, we build customized partnerships that bring together artistic excellence, public connection and shared impact, creating value for our partners while helping bold ideas and exceptional art reach wider audiences. 

About our Audience

69% female

28% male

3% non-binary 

44% of our audience is under the age of 45

47% of attendees identified as members of an IBPOC community 

Partnership Opportunities 

Luminato can offer a range of alignment opportunities for authentic brand integration. We will work collaboratively with you to identify the best partnership approach to deliver maximum impact and value. 

Support a Program 

Align your brand with one of Luminato Festival’s extraordinary artistic programs and help bring bold arts and culture experiences to audiences across Toronto. Program partners are included in a multi-channel marketing and communications campaign, creating meaningful visibility alongside the work and the artists you support. 

Activations and

Community Engagement 

Bring your brand to life through creative activations and community experiences that become part of the festival itself. Luminato Festival offers opportunities to connect with diverse, culturally engaged audiences through immersive experiences, interactive installations, and community-focused programming, while working with partners to create meaningful moments that enhance the Festival experience, engage audiences in unexpected ways, and extend the impact of your partnership beyond traditional brand visibility.

Hosting Experiences 

Luminato Festival offers exceptional hosting experiences, creating unforgettable moments through thoughtfully curated events in unique settings. From intimate gatherings to grand celebrations, we offer experiences that can be tailored to your needs. 

In The Community

Accessibility continues to be an important pillar at Luminato Festival. Each year, we work with community members and experts to host accessible programming and experiences that reach audiences with accessibility needs. Within our access program, we are proud to offer audio description, Deaf interpretation, sensory friendly and relaxed environments and much more. 

Volunteer Program

Our volunteer program provides meaningful volunteer opportunities for employee engagement throughout the Festival. It offers a unique opportunity to connect with the public, engage directly with works of art, and gain a behind-the-scenes perspective on the festival.

Support a Festival Program

Align with the festival program and position yourself at the centre of unique arts and culture experiences. Through your support, you will be integrated within a multi-faceted marketing and advertising campaign. 

Partner In Creativity: L’Oréal Canada

Luminato partnered with multiple brands to develop strategic activations that authentically connected with key audiences, created engaging digital content and garnered PR coverage. A cornerstone of our partnership was our collaboration with Lancôme on special presentations that expressed the intersection of art and beauty through a contemporary art experience. 

The Art of Food: Loblaw

To celebrate the creativity of food, President’s Choice created 1000 Tastes of Toronto activation experience which showcased the diversity of the President’s Choice brand, engaged attendees to share their favourite food memories and showcased Summer Insider products to help drive sales. 

Hosting Experiences 

Luminato offers exceptional hosting experiences, creating unforgettable moments through thoughtfully curated events in unique settings. From intimate gatherings to grand celebrations, we offer experiences that can be tailored to your needs. 

Festival Activation 

Activating at Luminato provides a dynamic stage for a one-of-a-kind platform for brands to innovate and push the boundaries of traditional marketing. With access to a diverse, culturally engaged audience, brands can unleash their creativity, experiment with bold marketing initiatives or new product launching, and craft memorable, immersive experiences that build authentic connections and seamlessly integrate into the heart of the festival. 

Year-Round Events

Luminato can collaborate with you to design bespoke events outside of the festival period, crafting unique experiences that reflect your brand’s vision and objectives. Whether it’s a tailored cultural event or an exclusive engagement, our expertise and creative approach ensure that your event stands out and delivers memorable impact year-round. 

Let’s Connect 

Want to be part of Luminato Festival? Learn more about opportunities to reach engaged audiences, build brand visibility, connect with clients and employees, and support extraordinary artistic experiences across the Festival.


Email partnership@luminato.com to get in touch with our partnerships team!